✦ Free shipping across Malaysia & Singapore ✦ 10% off your first order · code DIRA10 ✦ Raya & Deepavali Edit — now live ✦ 100% organic cotton · cash on delivery ✦ Free shipping across Malaysia & Singapore ✦ 10% off your first order · code DIRA10 ✦ Raya & Deepavali Edit — now live ✦ 100% organic cotton · cash on delivery
Designed by a doctor & a mother

Ethnic wear made
for your child.

Baju melayu, kurta and lehenga in soft organic cotton — beautiful for the big days, gentle enough for every day.

Shop the collection Festive edit
★★★★★4.9/5 · 2,000+ happy parents in MY & SG
Child wearing a DIRA cream and gold festive lehenga
100% organic cotton Doctor-approved comfort
100% organic cottonKind to delicate skin
Hand-finishedArtisan detailing
Free MY & SG shippingTracked · COD ready
14-day easy returnsFree size exchange
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A style for every little one

From jewel-tone baju melayu to twirl-worthy lehengas — sized newborn to twelve, made to be handed down.

Boys ethnic wear
For Him

Boys

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Girls ethnic wear
For Her

Girls

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Festive collection
Raya · Deepavali

Festive

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Baby ethnic wear
0–2 yrs

Baby

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Everyday kids wear
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Everyday

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Loved by little ones

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New this week

Fresh drops every Friday — hover to pause, tap any piece to peek inside.

Ivory Gold Lehenga
·

Ivory Gold Lehenga

RM239.00
Midnight Navy Kurta
·

Midnight Navy Kurta

RM169.00
Blossom Sequin Lehenga
·

Blossom Sequin Lehenga

Original price was: RM293.00.Current price is: RM249.00.
Emerald Baju Melayu
·

Emerald Baju Melayu

RM189.00
Festive Edit · up to 20% off

The Raya & Deepavali
Collection is here

Coordinated sibling sets, jewel-tone baju melayu and hand-embellished lehengas — dressed for the season's biggest days, in fabric they'll happily wear all night.

14
Days
06
Hrs
32
Min
10
Sec
Shop the edit
Festive DIRA organic-cotton set styled with marigolds
A DIRA hand-embroidered cream and gold set
DIRA emblem
About the founder

“I wanted my children to wear our heritage without a single itch or fuss — so I made the clothes I couldn't find. Beautiful, but comfortable.”

DIRA began in a doctor's home, not a boardroom. Founded by an aesthetic doctor — and a mother — it brings a clinician's eye for skin and comfort together with a parent's eye for the moments worth dressing up for. Every piece is reviewed for softness, safety and fit before it's allowed to carry our name.

  • Skin-safe, OEKO-TEX style organic cottons chosen for sensitive little ones.
  • Room-to-grow cuts and adjustable ties, so pieces last more than one season.
  • Designed in Malaysia, made to be kept and handed down.

— The Founder

Aesthetic doctor & mother of two

0Happy kids
0Avg. rating
0Organic cotton
Why parents choose DIRA

Beautiful, but comfortable

The details that make festive dressing something children actually look forward to.

01

Organic cotton

Breathable, non-scratch fabric and soft linings — gentle on the most delicate skin.

02

Hand-finished

Hems, ties and trims set by hand so each piece can be loved, kept and passed on.

03

Doctor founded

Reviewed for comfort and safety by an aesthetic doctor and mother before it ships.

04

Fast, free delivery

Tracked shipping across Malaysia & Singapore — with cash on delivery available.

From sketch to keepsake

Made the slow, careful way

01

Chosen fabric

We start with certified organic cottons and cotton-silks, pre-washed for softness and colour that lasts.

02

Cut for comfort

Relaxed, room-to-grow patterns with flat seams and covered fastenings — nothing to scratch or dig in.

03

Finished by hand

Embroidery, tassels and ties are set by artisans, then checked piece by piece before they're boxed.

04

Delivered to you

Wrapped in recyclable packaging and shipped free across Malaysia & Singapore, ready to gift.

DIRA garment detail on the hanger
D
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Real families · real reviews

Loved by families across Malaysia & Singapore

N
Nurul A.Local Guide · Kuala Lumpur
G
★★★★★ 2 weeks ago

The fabric is so soft my daughter forgot she was dressed up. It survived a whole wedding and still looked brand new.

Posted on Google
A
Aisyah R.Johor Bahru
G
★★★★★ 1 month ago

Bought the coordinating sets for Raya. Photos don't do the detail justice — keeping these for the next little one.

Posted on Google
R
Ravi & MeenaIpoh
G
★★★★★ 3 weeks ago

Beautiful quality for the price. Loved that it's organic cotton — no rash on our baby's sensitive skin at all.

Posted on Google
S
Suhaila K.Local Guide · Penang
G
★★★★★ 3 weeks ago

Ordered Monday, wearing it by Wednesday. Sizing spot on and the cotton is exactly as promised. Repeat customer now.

Posted on Google
P
Priya M.Local Guide · Singapore
G
★★★★★ 1 month ago

Finally, festive wear that doesn't scratch. The finishing is genuinely beautiful — you can feel the care in every seam.

Posted on Google
F
Farah D.Shah Alam
G
★★★★★ 2 months ago

My son actually asked to keep his baju melayu on after the event. That never happens — the comfort is real.

Posted on Google
K
Kavya S.Local Guide · Singapore
G
★★★★★ 5 days ago

Stunning in person and the WhatsApp help with sizing was so quick. Will order again for Deepavali for sure.

Posted on Google
M
Mei L.Melaka
G
★★★★★ 1 week ago

The packaging felt like a gift and delivery was fast. My daughter twirls in her lehenga every single day now.

Posted on Google
Good to know

Questions, answered

Child wearing DIRA
Still deciding? Chat with us on WhatsApp — we reply within the hour.
What ages do you make?

DIRA fits children from newborn to 12 years, with a relaxed, room-to-grow cut. Every product page lists exact measurements, and our team is happy to help you choose the right size.

Do you ship to Singapore?

Yes — we ship free across Malaysia and Singapore with tracked delivery. Malaysia orders are dispatched within 1–2 working days, and cash on delivery is available nationwide.

What is the fabric like?

Most pieces are made in 100% organic cotton or cotton-silk — breathable, lightweight and gentle against young skin, with linings chosen to avoid any scratch or itch.

What payment methods can I use?

FPX online banking, Billplz, all major debit and credit cards, e-wallets including GrabPay and Touch 'n Go, and cash on delivery.

Can I return or exchange?

Unworn pieces with tags can be returned within 14 days. Size exchanges are complimentary within Malaysia — just reach out and we'll arrange it.

Do you make sibling sets?

Yes — many designs come in coordinating cuts for brothers and sisters, so the whole family can be dressed together for the day.

Need a hand?Message us on WhatsApp for sizing and styling help.
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